The presence of the internet has made life easier for everyone. People can literally search for anything on the internet, find information, communicate with their loved ones in different countries, shop online, book fancy dinner dates, and more.
According to Data Report, there were almost 4.66 billion internet users in January 2021. With people moving online, taking your startup business into the digital world and creating a website for your business is one of the most important things to consider today.
This is where website builders and content management systems (CMS) come into play!
But, wait a minute! Which content management system is suitable for creating a website for your startup? If you ask any reputable eCommerce development company, they will recommend WordPress. It is considered to be the most powerful content management system that provides startups with exponential growth.
Why choose WordPress is the most common question, especially for startup owners. There are several reasons to choose WordPress that entrepreneurs should consider. One of them is cost efficiency.
Read this article to the end to find out the reasons to choose WordPress for website building, but first, read about the basics of WordPress!
What is WordPress?
WordPress is the most popular content management system (CMS) supported by both backend and frontend. Today it powers 41.5% of the internet. Thus, WordPress has become arguably the most powerful, free, and open-source content management system.
WordPress is an SEO-based CMS and the codes are present in accordance with prevailing web measures and create semantic tags.
WordPress started as a blogging platform but later turned into a full-fledged website development platform. Anyone can use WordPress to create a variety of websites such as eCommerce, blogs, portfolio websites, and business or membership websites.
The easy, fast, and diverse features of WordPress have given startup owners many reasons to choose WordPress for their online business. Hence, they hire a WordPress development company to maximize website performance, and security and give tough competition to rivals.
They prefer WordPress because it is free, creates brand awareness, and gives their sites a much more professional look.
Why choose WordPress for your startup? If you are still not convinced and thinking about this question, read on to learn more. We have mentioned 7 strong reasons that demonstrate why WordPress is the ideal platform.
7 Reasons to Choose WordPress for Startups in 2021
Open-Source and free:
One of the main reasons for choosing WordPress is that it is an open-source and free CMS, making it an ideal choice for startup owners. As an open source software, WordPress becomes cost-effective, has easy license management, no vendor lock-in, and has an integrated management system.
This makes WordPress the most popular content management system and a powerful platform for publishing on the web.
A reliable platform:
WordPress for startups is a great choice because it is reliable and among the leading content management systems. It is a tried and tested platform supported by a wider community of experts to provide the best user experience.
WordPress is a user-friendly CMS with an intuitive interface. Since it is open-source, it is very easy to use with only 5 minutes of installation.
The user-friendliness of WordPress allows users to focus on other areas of the business and the backend dashboard gives users access to almost everything. The best thing about WordPress is that you don’t have to deal with coding. Therefore, even a non-technical person can easily get started with WordPress.
SEO and mobile optimization:
A Statista study reported that in 2021, 54.8% of global website traffic was generated from mobile phones. Speaking of which, WordPress is a mobile-friendly content management system with several mobile-friendly themes to help you target mobile users.
Another reason to choose WordPress is that it is SEO friendly. If you want to drive maximum traffic to your website, you should use WordPress. It offers themes with SEO-packed features.
High scalability is one of the main advantages that make WordPress shine among other CMSs. Due to the availability of a sufficient number of plugins and the right structure of the website, it can handle the workload without stress.
WordPress can easily handle millions of page views per month. No matter how much traffic you get during the holiday season, WordPress can handle it without a problem. In short, WordPress is suitable for all sizes of businesses that create a network of websites effortlessly.
Customizability is one of the things that every startup owner prefers to have in an editorial system. And here is the great news for every startup owner WordPress is highly customizable.
WordPress is written in PHP, which makes it dynamic. It allows startup owners to customize the website according to their business requirements. Without touching the PHP code, entrepreneurs can adjust (or change) certain things accordingly. The customization feature makes startup owners powerful as they can make changes whenever they want.
Cyber security is one of the hot topics among entrepreneurs and business owners. Because at the end of the day, everyone wants to make sure their website is well protected. In that case, WordPress is your choice.
WordPress is a safe and secure platform that always keeps hackers at a safe distance. The WordPress support team constantly updates the software, takes timely security measures, provides immediate answers to users regarding security issues, and fixes them.
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